The University of the Arts

GD210 LETTERFORM DESIGN

The analysis and development of letterforms. The norms of weight, proportion, character width, and alphabetic relationships are developed perceptually, by hand. This course stresses the inherent optical relationships that exist in the construction of typefaces derived from the Latin alphabet. Prerequisite: Completion of the Foundation program, or permission of the instructor by portfolio review and interview.

Students were asked to choose three contrasting lowercase characters and, through drawing, explore the formal relationship between the three using historical context as a guide. Exploration leads to the development of new and unique styles rooted in an understanding of form and history.