The University of the Arts

GD306 TYPOGRAPHY EMPHASIS

This course investigates and defines advanced principles of typography in a communication context. Directed research based upon typographic norms addresses the issues of informational hierarchies achievable through visual form and structure as well as the editorial and expressive potentials of typography. Coursework uses traditional and digital technologies. Students must have working knowledge of QuarkXpress and basic Macintosh operation or be concurrently enrolled in EM 202. Working knowledge of Adobe Illustrator is preferred. Prerequisites: EM 201 and Junior status in the Graphic Design department, or permission of the instructor by portfolio review and interview.

Students were asked to choose a research subject from a prepared list of topics and asked to write a 2,000 word paper on the subject which formed the text for a sample book. In this example, the student chose the work of Armin Hofmann and combined text and images to document his work.