Bitforms Gallery

Bitforms Gallery Website Design by Lee Willett / Studio 23

bitforms2_pageBitforms gallery asked Studio23 to update the design of their website by adding a host of new features, including videos and podcasts, without changing the simple, clean look of the site. Furthermore, while the content management system needed some upgrades, they didn’t want to have to learn a new management system.

Our solution? Create a new front-end that better shows the diverse work of their artists while upgrading their back-end system to allow for better management of new media files. The new system allows the administrator to upload and manage not only still graphics but video files that stream quickly—an important addition for a gallery whose artists’ work is often kinetic.

How does the system come together? See for yourself at bitforms.com.

A Stylish New Look

Styleworks of Union Square Branding and Identity by Lee Willett / Studio 23

StyleWorks1Styleworks of Union Square asked Studio23 to create a new identity, stationery system and website as professional and stylish as themselves. Studio23 rose to the challenge and created a simple and elegant identity that is changeable for various audiences and uses. The business cards, shown below, took the form of an apparel tag—a perfect metaphor for a company that helps clients look their best. The website explains the various services of the company and helps to generate new clients.

And how does the client like the new identity? Let’s just say, it’s a perfect fit.

A Site That’s Out of This World for AMNH

American Museum of Natural History Le Perigord restaurant website design by Lee Willett / Studio 23

AMNH_Saturn1The American Museum of Natural History asked Studio23 to design a website to accompany it’s on-site exhibition of images from the Cassini-Huygens probe orbiting Saturn. The installation included a wealth of high-resolution images and text explaining the mission, the planet, it’s moons and space photography. We at Studio23 were excited to create a site that displays the photos and the information simply and beautifully.

How was the site received? Well, we’ve heard that some think it is out of this world.

Signs of the Times

The Morris Group identity

morrislargeNew real estate company The Morris Group needed an identity to differentiate themselves from the crowded Connecticut/New York real estate market. They contacted Studio23 to develop a comprehensive identity including positioning statement, tagline, logo, sell-sheets and signs. The M-house became a cornerstone of the program as was the tagline, “New York Negotiations. Connecticut Charm.”

How was the final identity received? Well, if you’re in the neighborhood, you can see for yourself. The signs are popping up all over.

Dinosaurs Alive!

Dinosaurs Alive Website Design by Lee Willett / Studio 23
Dinosalive_homeFor the IMAX film Dinosaurs Alive, the American Museum of Natural History and Giant Screen Films chose Studio 23 to create a site as a gateway to a global adventure of science and discovery. Visitors can learn about he film, view the trailer and even send dinosaur e-cards to friends. The site uses images from the film and computer-generated dinosaurs to give the user an experience that brings dinosaurs back to life.

Ruby Sue’s New Bag

Ruby Sue Boutique Identity
Ruby Sue Boutique IdentityRuby Sue Boutique, a small clothier, looked to Studio 23 to develop a sophisticated identity that would differentiate it from other stores and could be used on bags, tags advertising and signs. Studio 23 used a butterfly and frilly forms to create a look that was playful, friendly, open and inviting. Word on the street is — Ruby Sue never looked so good.

Golden Opportunity for AMNH

American Museum of Natural History Exhibition Le Perigord restaurant website design by Lee Willett / Studio 23
GOLD_homeIn the glittering American Museum of Natural History exhibition entitled Gold, ancient coins, sunken treasure, trophies, jewelry, and other cultural artifacts, along with extraordinary natural specimens, tell the story of this enduring symbol of wealth and success. The museum chose Studio 23 to design the promotional website and create interactive content elements to inform and entertain its target audience. Working within the branding guidelines of the museum, we leveraged elements from the exhibition and developed an online widget that invited visitors to find “if they’re worth their weight in gold.”

A Bilingual Gallery Site

Studio 23 develops dual-language site for Bitforms, a gallery that specializes in computer-related art. With the establishment of its second gallery in Seoul, Bitforms needed to be able to showcase its growing stable of artists on its website. They turned to Studio 23 to develop a system that manages digital photography, artwork, and allows for other content changes in both English and Korean.

C-Suite Inc. Fashion Recruiting

C-Suite Inc. Website Design

c-suiteC-Suite Inc.C-Sutie Inc. Promotional Materials

Studio 23 completed a comprehensive branding initiative for C-Suite Inc., an executive recruiting company for the fashion industry. The initiative included logo development, website, print ads and direct mail marketing campaign. We were able to develop a look that was instantly identifiable yet professional in it’s communication. The Web site targets the executive audience with a mix of upscale fashion photography and corporate literature. And the robust content management system allows our client to edit the content as necessary.

Studio 23 Gets Reel Power Online

Studio 23 launches ReelPowerSalons.com, a site offering free film discussion salons for its members. Aside from its free service, the site also serves as a promotional vehicle for its founder’s empowerment coaching services and offers visitors a complimentary life coaching session as an incentive. A shopping cart system was employed to register members and track salons. HTML promotional emails were also deployed to generate a buzz.