Karl Rutter Consulting

Branding, Identity Development, Website Design and Development

When educator Karl Rutter decided to start his own consultancy, he turned to Studio 23 to launch his brand. We created an identity, stationery system, website, and other materials as needed to get him going. Since the field of education is broad and constantly changing, we work with Karl to develop new pieces to target prospective students and schools in the process of building enrollment.

Learn more at KarlRutterConsulting.com

Jewish Women’s University for a Day

Scope of work: Branding, identity, marketing collateral, website, email

The Jewish Women’s University for a Day was a joint program of The Jewish Theological Seminary and Rice University and offered Jewish women an opportunity to learn about issues that affect them and become agents of change within their communities. The identity was developed to unite across all media and the website was developed to promote the event and offer online registration.

Connectuti Eesti Kool

Connecticuti Eesti Kool

Scope of work: Branding, identity

The Connecticut Estonian School wanted a professional-looking identity to brand themselves as the regional school for Estonian cultural education and heritage. Studio 23 worked with them to develop a brand mark that combines an oak-leaf cluster which is a traditional symbol both in Estonia and for the state of Connecticut. We developed a modular mark that can be applied across media and in different orientations. If you’d like to learn more about the rich Estonian culture, we recommend you talk to the school directly. They have much to share.

The Book of Experiential Jewish Education

The Jewish Theological Seminary

Independent Project

The Book of Experiential Jewish Education was the culmination of working with students and faculty in the Rabbinical school to create an archive of articles to read and exercises that teachers could follow to promote Jewish learning. The microsite is organized by core attributes as well as thematic models.

Drive-to-Site Multimedia Campaign, List College

The Jewish Theological Seminary

List College Admissions Campaign

Excerpts from one campaign for List College which includes online social media, ads, PPC ads, email campaign, direct mail, and print advertising. Part of a multi-stage campaign to drive to site.

Chancellor Commentary, JTS

The Jewish Theological Seminary

Mission Statement Book

When the Chancellor at JTS decided it was time to outline the future of Conservative Judaism, the school reached out to Studio 23 to create a limited-edition printed book to hold a series of essays on the subject. Once complete, we created an interactive digital companion e-book as well.

St. John’s International Program Microsite

St. John’s University

Scope of work: International Programs Microsite

Proposed microsite for St. John’s Univeristy international programs to promote their programs, attract students, and foster a sense of community for all.

Snapchat Filters for Open House, List College

The Jewish Theological Seminary

Scope of work: List College onsite promotion

Snapchat filters developed as part of the List College visit day. Filters were time and location limited and helped visiting prospects feel part of the JTS community.

Development Impact Statements, JTS

The Jewish Theological Seminary

Scope of work: Marketing collateral

A series of documents created for the JTS Office of Development to show prospective donors and board members the scope of the school’s influence on the Jewish community. Instead of dull charts, Studio 23 created lively, interesting documents that told their story in an engaging way.

Breaking the Bank, JTS Lecture Event

The Jewish Theological Seminary

Scope of work: Email campaign, marketing collateral, social media

Promotional campaign for a special event hosted by JTS. Includes various media drive-to-site campaign to get more information and to register.