Pratt President’s Lecture Series

Pratt Institute

Scope of work: Promotional posters, various events

Promotional campaign for Pratt Institute’s President’s Lecture Series—an annual series of lectures by prominent creative thinkers.

Pratt President’s Lecture Series

Pratt Institute

Scope of work: Promotional posters, various events

Promotional campaign for Pratt Institute’s President’s Lecture Series—an annual series of lectures by prominent creative thinkers.

Visual Language Studies

THE UNIVERSITY OF THE ARTS

GD213 DESIGN SYSTEMS

An intensive laboratory where the formal aspects of composition, organic and geometric form, color, symbolic drawing, craftsmanship, and processes of conceptualizing are investigated. Assignments are founded on directed goals and playful investigation to train the student in areas of selection, self criticism, set theory, and visual logic. Prerequisite: Completion of the Foundation program, or permission of the instructor by portfolio review and interview.

Fundamental exercises of composition using dots and lines to explore the concepts of order and randomness in a controlled format. Students were then asked to use photographic elements instead as a first step in creating more complex messaging.

City of Yonkers Riverfront BID Identity

City of Yonkers

Scope of work: Branding, identity, marketing collateral, outdoor

Promotional campaign for the city of Yonkers Business Development District. The goal of this campaign was to promote investment in downtown Yonkers by drawing people to attend events on the waterfront.

AMNH Saturn Exhibition

American Museum of Natural History Le Perigord restaurant website design by Lee Willett / Studio 23

American Museum of Natural History

Scope of work: Event promotion microsite

Design and development of a microsite within the AMNH website to promote and extend their exhibition on photos of the Saturn system by the Cassini spacecraft.

AMNH Gold Exhibition

American Museum of Natural History Exhibition Le Perigord restaurant website design by Lee Willett / Studio 23

American Museum of Natural History

Scope of work: Event promotion microsite

Design and development of a microsite within the AMNH website to promote and extend their exhibition on Gold. The site included several interactive features which allowed visitors to reconnect with the exhibition when away from the museum.

New York Law School

New York Law School Print Collateral by Lee Willett / Studio 23

New York Law School

Scope of work: Marketing collateral

Creation of publications for New York Law School including newsletters, admissions collateral, development collateral, and various website assets as needed.

The University of the Arts Promotional Poster Series, 1990-1992

The University of the Arts

Scope of work: Event promotion

A series of posters promoting various events by prominent designers. While originally created between 1990 and 1992, Studio 23 revisited these files and updated them, creating new masters using current programs.

Jean-Luc Briguet, Architect

Jean-Luc Briguet, Architect

Scope of work: Branding, identity, and website

Creation of branding elements for this prominent New York architect including stationery and marketing collateral. Design and development of a website which allows visitors to easily navigate and sort by project type or project location. Visit site ››