Pratt Institute
Scope of work: Promotional posters, various events
Promotional campaign for Pratt Institute’s President’s Lecture Series—an annual series of lectures by prominent creative thinkers.
An intensive laboratory where the formal aspects of composition, organic and geometric form, color, symbolic drawing, craftsmanship, and processes of conceptualizing are investigated. Assignments are founded on directed goals and playful investigation to train the student in areas of selection, self criticism, set theory, and visual logic. Prerequisite: Completion of the Foundation program, or permission of the instructor by portfolio review and interview.
Fundamental exercises of composition using dots and lines to explore the concepts of order and randomness in a controlled format. Students were then asked to use photographic elements instead as a first step in creating more complex messaging.
Scope of work: Event promotion microsite
Design and development of a microsite within the AMNH website to promote and extend their exhibition on Gold. The site included several interactive features which allowed visitors to reconnect with the exhibition when away from the museum.
Scope of work: Branding, identity, and website
Creation of branding elements for this prominent New York architect including stationery and marketing collateral. Design and development of a website which allows visitors to easily navigate and sort by project type or project location. Visit site ››