A Stylish New Look

Styleworks of Union Square Branding and Identity by Lee Willett / Studio 23

StyleWorks1Styleworks of Union Square asked Studio23 to create a new identity, stationery system and website as professional and stylish as themselves. Studio23 rose to the challenge and created a simple and elegant identity that is changeable for various audiences and uses. The business cards, shown below, took the form of an apparel tag—a perfect metaphor for a company that helps clients look their best. The website explains the various services of the company and helps to generate new clients.

And how does the client like the new identity? Let’s just say, it’s a perfect fit.

Signs of the Times

The Morris Group identity

morrislargeNew real estate company The Morris Group needed an identity to differentiate themselves from the crowded Connecticut/New York real estate market. They contacted Studio23 to develop a comprehensive identity including positioning statement, tagline, logo, sell-sheets and signs. The M-house became a cornerstone of the program as was the tagline, “New York Negotiations. Connecticut Charm.”

How was the final identity received? Well, if you’re in the neighborhood, you can see for yourself. The signs are popping up all over.

Ruby Sue’s New Bag

Ruby Sue Boutique Identity
Ruby Sue Boutique IdentityRuby Sue Boutique, a small clothier, looked to Studio 23 to develop a sophisticated identity that would differentiate it from other stores and could be used on bags, tags advertising and signs. Studio 23 used a butterfly and frilly forms to create a look that was playful, friendly, open and inviting. Word on the street is — Ruby Sue never looked so good.

C-Suite Inc. Fashion Recruiting

C-Suite Inc. Website Design

c-suiteC-Suite Inc.C-Sutie Inc. Promotional Materials

Studio 23 completed a comprehensive branding initiative for C-Suite Inc., an executive recruiting company for the fashion industry. The initiative included logo development, website, print ads and direct mail marketing campaign. We were able to develop a look that was instantly identifiable yet professional in it’s communication. The Web site targets the executive audience with a mix of upscale fashion photography and corporate literature. And the robust content management system allows our client to edit the content as necessary.

Studio 23 Gets Reel Power Online

Studio 23 launches ReelPowerSalons.com, a site offering free film discussion salons for its members. Aside from its free service, the site also serves as a promotional vehicle for its founder’s empowerment coaching services and offers visitors a complimentary life coaching session as an incentive. A shopping cart system was employed to register members and track salons. HTML promotional emails were also deployed to generate a buzz.