News
How Do Customers Find You?
Most likely you’ll be found by a web search. That’s where SEO comes in. SEO, or Search Engine Optimization, is the practice of optimizing a website and its content to increase the quantity and quality of traffic to the site through organic search engine results. It involves making changes to the website
Lee Willett
The Importance of Visual Storytelling
I’ve been reading a lot of articles lately extolling the virtues of storytelling in marketing. Generally, these articles tend to revolve around a brand using stories as a motivational
Judging a Book by its Cover: The 2019 U.S. Budget
The fiscal year 2019 budget proposal was recently released by the Trump administration and the cover reveals much about the contents and its focus. The overall design of the
Contextual Typography and the (Sorta) Fake History of Real News
The New York Times, Los Angeles Times, Washington Post, and Chicago Tribune, aside from being trusted news sources, share a common design element—the mastheads use a similar type style.
SOTU and the Paradox of Craft in the Digital Age
This week, the president of the United States invited visitors to his State of the Uniom address. That’s not my typo, that’s his. How can this happen?Carelessness? Laziness? Inexperience?
Chief Wahoo, the Cleveland Indians, and the Religious Nature of Brands
The Cleveland Indians announced that they were retiring their mascot, Chief Wahoo, after the 2018 season. The mascot had come under increasing criticism for being a racist depiction of
Designing for Other People’s Customers
Most companies create their website with user experience in mind—they make it easy for visitors to do what they want—but they miss the opportunity to create a site to
More Thoughts on Education
How do you promote a school? How do you attract prospects? And how do you turn prospects into applicants? Since many educational institutions are tuition-driven, attracting prospects is typically
A Lifetime of Education
It’s no surprise that many of our clients are schools, colleges, and educational institutions. As a former director of publications and teacher at two different schools, I’ve seen first-hand
What’s in a Name?
The Wikipedia entry says it right there: John Jay High School is a public high school located in Cross River, New York. It is the only high school in
The Map is Not the Territory
The map–territory relation describes the relationship between an object and a representation of that object, as in the relation between a geographical territory and a map of it. Polish-American
Building a Community, One Mile at a Time
In 2012, the leader of a local fledgling running group, the Leatherman Harriers, would send a weekly email to a group of around 25 runners to coordinate a weekly
Architects Kroeger and Intinarelli become Kroeger Intinarelli Architects
When two successful architects merged their practices, it’s like a marriage. They wanted something old, something new, something borrowed, and something blue. We leveraged the identity of Kroeger Architects