Official Sports U.S. Soccer Uniform

Official Sports/USSF

Scope of work: Uniform Design

When Official Sports wanted to update their USSF referee jersey, they approached Studio 23 to develop concepts that would leverage their traditional jersey that had been in production for many years while updating it to a modern, more tailored look. Studio 23 owner Lee Willett is an avid trail runner and brought his experience in performance clothing to the design process. His understanding of brand identity was important in maintaining a visual link to the previous shirt. The final design that was approved closely resembles are initial sketch and was quickly adopted by USSF referees who were eager for a modern-looking jersey.

Connectuti Eesti Kool

Connecticuti Eesti Kool

Scope of work: Branding, identity

The Connecticut Estonian School wanted a professional-looking identity to brand themselves as the regional school for Estonian cultural education and heritage. Studio 23 worked with them to develop a brand mark that combines an oak-leaf cluster which is a traditional symbol both in Estonia and for the state of Connecticut. We developed a modular mark that can be applied across media and in different orientations. If you’d like to learn more about the rich Estonian culture, we recommend you talk to the school directly. They have much to share.

Visiting Nurse Service Email Campaign

Ridgefield Visitng Nurse Service

Scope of work: Email marketing

The Ridgefield Visiting Nurse Service manages their communication outreach through their internal marketing office and approached Studio 23 when they needed help with their email campaign system. A previous developer had created templates using a popular online email system but eschewed the system’s editing tools in favor of coding templates directly. After a quick review, we understood the problem. The templates were not flexible enough for the client’s needs and weren’t able to be modified easily within the content management system. We redesigned a series of email templates for various uses, employing the native editing tools so that the client could easily make updates moving forward. Since completing this project, we haven’t heard much from RVNA but we see their emails regularly.

Pratt Institute, Advanced Projects, Identity Design

Pratt Institute

ComD Undergraduate Program
COMD 401 Senior Projects

This course prepares the student for the professional world through the creation of superb quality artwork which will comprise the student’s portfolio. The student is made acquainted with the fundamental business practices necessary to find an entry-level position in the field.

This independent study course is intended for seniors looking to work on self-directed, real-world projects. The assignment was to create a brand mark to promote tourism in a country of choice. The mark should include the first letter of the country’s name as well as visual language that represents that country. Once a final brand mark was realized, a series of applications followed.

The Book of Experiential Jewish Education

The Jewish Theological Seminary

Independent Project

The Book of Experiential Jewish Education was the culmination of working with students and faculty in the Rabbinical school to create an archive of articles to read and exercises that teachers could follow to promote Jewish learning. The microsite is organized by core attributes as well as thematic models.

Pratt Institute, Advanced Projects

Pratt Institute

Advanced Projects

An independent study course in conjunction with the office of publications at Pratt, students designed and produced posters, invitations, and other items to promote and inform the Pratt community.

Pratt Institute, Advanced Projects

Pratt Institute

Advanced Projects

An independent study course in conjunction with the office of publications at Pratt, students designed and produced posters, invitations, and other items to promote and inform the Pratt community.

Pratt Institute, Advanced Projects

Pratt Institute

Advanced Projects
An independent study course in conjunction with the office of publications at Pratt, students designed and produced posters, invitations, and other items to promote and inform the Pratt community.

Typography Emphasis/Book Design

The University of the Arts

GD306 TYPOGRAPHY EMPHASIS

This course investigates and defines advanced principles of typography in a communication context. Directed research based upon typographic norms addresses the issues of informational hierarchies achievable through visual form and structure as well as the editorial and expressive potentials of typography. Coursework uses traditional and digital technologies. Students must have working knowledge of QuarkXpress and basic Macintosh operation or be concurrently enrolled in EM 202. Working knowledge of Adobe Illustrator is preferred. Prerequisites: EM 201 and Junior status in the Graphic Design department, or permission of the instructor by portfolio review and interview.

Students were asked to choose a research subject from a prepared list of topics and asked to write a 2,000 word paper on the subject which formed the text for a sample book. In this example, the student chose the work of Armin Hofmann and combined text and images to document his work.

Typography Emphasis/Book Design

The University of the Arts

GD306 TYPOGRAPHY EMPHASIS

This course investigates and defines advanced principles of typography in a communication context. Directed research based upon typographic norms addresses the issues of informational hierarchies achievable through visual form and structure as well as the editorial and expressive potentials of typography. Coursework uses traditional and digital technologies. Students must have working knowledge of QuarkXpress and basic Macintosh operation or be concurrently enrolled in EM 202. Working knowledge of Adobe Illustrator is preferred. Prerequisites: EM 201 and Junior status in the Graphic Design department, or permission of the instructor by portfolio review and interview.

Students were asked to choose a research subject from a prepared list of topics and asked to write a 2,000 word paper on the subject which formed the text for a sample book. In this example, the student chose the work of Bradbury Thompson and combined text and images to document his work.