Pratt Institute, Advanced Typography

Pratt Institute

Advanced Typography
DES635 Typographics

This course seeks to promote problem-solving concepts, emphasizing the use of type and the letterform as a visual communications tool—getting the student to think as opposed to mere layout. It encourages students to work in terms of client-designer relationships, simulating actual working conditions. Assignments are critiqued using professional standards.

Students were required to find a source of consistent passages of text and, using a consistent format with variations of typographic size, font, case, orientation, and imagery, explore the relationship between formal composition and communication. These examples show various articles from police blotters around New York City.

Letterform Studies

The University of the Arts

GD210 LETTERFORM DESIGN

The analysis and development of letterforms. The norms of weight, proportion, character width, and alphabetic relationships are developed perceptually, by hand. This course stresses the inherent optical relationships that exist in the construction of typefaces derived from the Latin alphabet. Prerequisite: Completion of the Foundation program, or permission of the instructor by portfolio review and interview.

Students were asked to choose three contrasting lowercase characters and, through drawing, explore the formal relationship between the three using historical context as a guide. Exploration leads to the development of new and unique styles rooted in an understanding of form and history.

Composition/Translation Studies

The University of the Arts

GD213 DESIGN SYSTEMS

An intensive laboratory where the formal aspects of composition, organic and geometric form, color, symbolic drawing, craftsmanship, and processes of conceptualizing are investigated. Assignments are founded on directed goals and playful investigation to train the student in areas of selection, selfcriticism, set theory, and visual logic. Prerequisite: Completion of the Foundation program, or permission of the instructor by portfolio review and interview.

For this assignment, students were asked to choose an object and a related letterform or word and, through drawing, develop a composition that is unique, interesting, and complex, then execute that composition, refining details as they do so.

Design Systems: Composition Translation

The University of the Arts

GD213 DESIGN SYSTEMS

An intensive laboratory where the formal aspects of composition, organic and geometric form, color, symbolic drawing, craftsmanship, and processes of conceptualizing are investigated. Assignments are founded on directed goals and playful investigation to train the student in areas of selection, selfcriticism, set theory, and visual logic. Prerequisite: Completion of the Foundation program, or permission of the instructor by portfolio review and interview.

For this assignment, students were asked to choose an object and a related letterform or word and, through drawing, develop a composition that is unique, interesting, and complex, then execute that composition, refining details as they do so.

Design Systems: Transformation Study

The University of the Arts

GD213 DESIGN SYSTEMS

An intensive laboratory where the formal aspects of composition, organic and geometric form, color, symbolic drawing, craftsmanship, and processes of conceptualizing are investigated. Assignments are founded on directed goals and playful investigation to train the student in areas of selection, selfcriticism, set theory, and visual logic. Prerequisite: Completion of the Foundation program, or permission of the instructor by portfolio review and interview.

For this assignment, students were asked to design a letterform and, through the manipulation of organic visual language, obscure/destroy that form. Concepts learned include letterform structure, pacing, system analysis and design, composition, and figure/ground relationships.

Translation/Transformation Study

The University of the Arts

GD213 DESIGN SYSTEMS

An intensive laboratory where the formal aspects of composition, organic and geometric form, color, symbolic drawing, craftsmanship, and processes of conceptualizing are investigated. Assignments are founded on directed goals and playful investigation to train the student in areas of selection, selfcriticism, set theory, and visual logic. Prerequisite: Completion of the Foundation program, or permission of the instructor by portfolio review and interview.

For this assignment, students were asked to design a simple icon and, through the manipulation of organic visual language, obscure/destroy that form. Concepts learned include letterform structure, pacing, system analysis and design, composition, and figure/ground relationships.

Letterform Design, hand-drawn forms

The University of the Arts

GD210 LETTERFORM DESIGN

The analysis and development of letterforms. The norms of weight, proportion, character width, and alphabetic relationships are developed perceptually, by hand. This course stresses the inherent optical relationships that exist in the construction of typefaces derived from the Latin alphabet. Prerequisite: Completion of the Foundation program, or permission of the instructor by portfolio review and interview.

Using drawing and paining, students first explore the formal proportions of letterforms, developing an understanding of the classical proportions derived from the Latin alphabet. These initial designs then become hand-drawn word-forms which communicate a concept through the formal characteristic of the forms created.

Design Systems: Transformation Study

The University of the Arts

GD213 DESIGN SYSTEMS

An intensive laboratory where the formal aspects of composition, organic and geometric form, color, symbolic drawing, craftsmanship, and processes of conceptualizing are investigated. Assignments are founded on directed goals and playful investigation to train the student in areas of selection, selfcriticism, set theory, and visual logic. Prerequisite: Completion of the Foundation program, or permission of the instructor by portfolio review and interview.

For this assignment, students were asked to design a letterform and, through the manipulation of organic visual language, obscure/destroy that form. Concepts learned include letterform structure, pacing, system analysis and design, composition, and figure/ground relationships.

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