News
How Do Customers Find You?
Most likely you’ll be found by a web search. That’s where SEO comes in. SEO, or Search Engine Optimization, is the practice of optimizing a website and its content to increase the quantity and quality of traffic to the site through organic search engine results. It involves making changes to the website
Lee Willett
Why You Should Be Social
Social media marketing has become an essential aspect of modern business, with companies of all sizes leveraging the power of platforms such as Facebook, Twitter, Instagram, and LinkedIn to
On Brand
Why is the perception of my company’s brand important? Corporate branding is the practice of promoting a company’s image and reputation through consistent messaging and visual identity. A strong
Happy ’23
The number 23 has a long history of being considered a special or significant number. It has been the subject of numerous books, movies, and other works of popular
The Color of the Season
Colors play a significant role in our daily lives and can evoke strong emotions and associations. These associations are often culturally ingrained, and certain colors are often closely associated
Running, and Growing, a Local Brand
Leatherman Harriers Sunday Runs Aims to Attract New Runners. Ten years ago, half a dozen trail runners got together to train for the Leatherman’s Loop, a local 10k trail
Is Your Font Conservative or Liberal?
Is that font you’re about to use conservative? Is it liberal? What does it tell others about you, your business, your political affiliation? It’s a lot to consider. True,
One Delicious Project
Studio 23 Brands New Delivery Service in New York Peacock Gourmet is a startup gourmet delivery service in New York City. Their subscription-based business model targets high net-worth individuals
One Healthy Launch
Studio 23 Helps Relaunch Ridgefield VNA as RVNA Health Ridgefield VNA has been providing health care services to the community for over 100 years and, as a result, has
Listening to Your Brand
While not a formal proposal for the Westchester Philharmonic, Studio 23 created a proof-of-concept for what a rebranding could do to update their current identity.
Watch Out!
Studio 23 has taken a turn inward and created a set of watch faces for ourselves to test our design skills at a minimalist format. We chose the Amazfit
An Official Update to a Premier Brand
Longtime client Official Sports wanted to update its signature U.S. Soccer referee uniform to a modern, clean look using premiere materials and addressing some of the limitations of their
Linking Cultures Through Visual Iconography
Visual Identity for a Cultural Institution Connecticuti Eesti Kool, the Connecticut Estonian School, a learning institution primarily devoted to passing on Estonian cultural traditions to school-aged children throughout Connecticut,