Lewisboro Democratic Committee

When Lewisboro Democratic Committee needed a partner to update and manage their communications, website, print ads, online ads, emails, and yard signs, they turned to Studio 23 to provide turn-key operations that could be responsive and manage quick turnaround. After developing a candidate-promoting website, we updated their branding, creating a cohesive look throughout their materials. Yard signs, print ads, mailers, emails, and online ads were developed to promote the candidates, register voters for online events, foster donations, and get out the vote.

Beyond promoting local candidates, the site also provided visitors with information on how to register, how to vote early, and where to vote, thus providing a comprehensive service to the community. We’re proud to help the local community and aid the democratic process.

Does the Lewisboro Democratic Committee have confidence in Studio 23? Let’s just say we have their vote.

SunDrunk Runs

When the owners of SunDrunk Runs needed to partner with a creative agency to help get them running, they turned to Studio 23 to establish an identity that was simple, flexible, and bold. The owners had specific ideas and requirements for the mark that they wanted to convey a sense of adventure, be professional, but also be fun. We developed the tri-peak mark against a bright orange sun and used that same orange circle as a playful element throughout their brand. We also worked with them on brand photography to help unify the look of their materials.

So far, we’re excited to see them up and, well, running.

Wellness Centers

When the Centers for Neurosurgery, Spine & Orthopedics underwent a rebranding, we at Studio 23 were less than excited by their results. For starters, the name is cumbersome, long, and unfamiliar, plus the final logo, a modification of a previous mark, was difficult to work with in practice. We decided to create a concept that leveraged their previous branding in a new, bold, and more flexible way. We proposed a name change to focus on the user’s goal—wellness—instead of the doctors’ specialities. By focusing on the client, the brand becomes more engaging and attractive to potential clients.

While this is only a concept, it shows a glimpse of how Studio 23 loves working with clients to keep their brands healthy and strong.

Karl Rutter Consulting

Branding, Identity Development, Website Design and Development

When educator Karl Rutter decided to start his own consultancy, he turned to Studio 23 to launch his brand. We created an identity, stationery system, website, and other materials as needed to get him going. Since the field of education is broad and constantly changing, we work with Karl to develop new pieces to target prospective students and schools in the process of building enrollment.

Learn more at KarlRutterConsulting.com

Peacock Gourmet

Branding, Identity Development

Peacock Gourmet is a startup gourmet delivery service in New York City. Their subscription-based business model targets high net-worth individuals who don’t have time to cook but who want healthy home-cooked meals. Studio 23 understood that at its core, Peacock Gourmet’s brand required bringing an experience to life. Every element of the brand experience was considered from the use of fresh ingredients to how the end product was delivered. So as not to distract from their delicious products, Studio 23 created a simple black-and-white identity using an elegant script font arranged in a fan—a nod to the tail feathers of a peacock. We also recommended using recycled materials and minimizing plastics as a way to cut down on waste and convey that the company is a more healthy and sustainable alternative to fast food. Since the company is bootstrapping its startup, we worked to minimize their out-of-pocket expenses wherever possible. The cornerstone of the identity was a simple round sticker that could be used on bags, as box closures, or on beverage cups.

In the end, Peacock Gourmet received a look that was tasteful. When they’re ready to take the next step and fan out, Studio 23 will the there to help them.

RVNAhealth.org

RVNAhealth.org Website Design and Development

Website design and development, online branding

When the Ridgefield Visiting Nurses Association needed a partner to transition their rebranding online, they chose Studio 23. With a hard cutoff for launch, time was tight. We analyzed their current site’s usage reports and developed new architecture and functionality before starting any design. Since the client updates the site on a daily basis, we opted to keep their current WordPress CMS but update the software, editor, and plugins. We worked with the client to input new content and port existing blog articles into the new responsive design, prioritizing the user’s need to find services easily. Since launch, we’ve remained part of the process by answering questions, making upgrades, and working with the client to optimize their workflow.

So far, we’re happy to say the site remains healthy. See it in action at RVNAhealth.org

Ka/Lew News

Fostering Community

When the only weekly newspaper in a community folds, it leaves residents without a central hub of timely information. That was the case when the venerable Lewisboro Ledger ceased printing, leaving the residents of Lewisboro and Katonah without a source of news. To spark a transition as an online newspaper, Studio 23 conceived of the Katonah/Lewisboro News, an online-only newspaper funded by advertising, using professional journalists and editors supplemented by amateur local writers and photographers. We developed a new name and masthead that incorporated both Katonah and Lewisboro to reach a larger audience and proposed a particularly robust real estate section to promote sales in the community.

Since this proposal, other publications have stepped in to fill the void but we’d still love to see Ka/Lew News get off the ground.

The Parking Club Condo

Scope of work: Branding, identity, marketing collateral, website, outdoor

The Parking Club Condo is a unique concept of owning a parking place in New York City. To attract potential buyers, Studio 23 created a series of outdoor on-site promotional signs to drive inquiries. In addition, we created a website with detailed availability, location map, and contact information to drive sales.

Waverly Garage

Scope of work: Marketing collateral, outdoor

Waverly Garage wanted a distinctive look to promote the sale of its fully-automated parking spots. Studio 23 responded with a playful concept featuring a set of gears and various marketing headlines that promote the idea of owning a parking space in Brooklyn. To attract customers, we used on-site promotional posters as well as a direct mail campaign to local residents.

Westchester Philharmonic

Branding Concept

While not a formal proposal for the Westchester Philharmonic, Studio 23 created a proof-of-concept for what a rebranding could do to update their current identity. Orchestra attendance in most cities has been dwindling for years not as a reflection of a lack of talent in the industry but a lack of innovation and connecting with new and younger audiences. Westchester Philharomic’s old logo is a static depiction of a theater or stage (see below) and communicates that listening to music is a static, dull affair. It tells the viewer that attending a concert is about taking a seat and sitting still. It looks like a mark more appropriate for a ticket-finding service than a music-making one. With this kind of message, it’s no wonder attendance has faltered.

For us, music is a celebration—an active, exciting experience filled with moments of exhilaration, silence, and a range of everything in between. It’s an energetic, captivating, and moving experience that isn’t tied to one location or one stage, but lives in the concert hall, online, is shared through social media, and we wanted to communicate that in a new mark. We developed the Sound Wave as an abstract “W” that is anything but static. Even in its non-animated form, the mark is energetic and alive with form and color but we see this as just a starting point. The colors and visual elements are meant to be broken apart and reassembled, animated, reinterpreted, in much the same way that a piece of music is.

At this point, this is only a bold concept though we’d love to work with the Westchester Philharmonic to implement the mark, updating their visual identity to match the quality of their performances.
Current Logo

Our “Sound Wave” Update