Branded Watch Faces

Custom Watch Faces

Scope of work: Internal Branding Project

Studio 23 has taken a turn inward and created a set of watch faces for ourselves to test our design skills at a minimalist format. We chose the Amazfit Bip as a platform which is an inexpensive watch that allows for a fair amount of customization and has features for tracking pulse, weather, steps, mileage, and day, date, and of course, time. Working in the small space of a watch face presents many design issues. While the watch can display a lot of data, it became clear early on that as more information is displayed, it became more difficult to read. Unimportant numbers competed with more critical information and, ultimately, we found ourselves gravitating toward simpler, more visual faces. Other metrics are still available via swiping on the watch, but the primary messaging we’ve chosen to display is the time.

We also gravitated to analog faces for their intrinsic simplicity though the we are fond of the digital face with analog second hand. in the middle design. One interesting design note is that since the analog hands are virtual, in some cases we’ve reduced those to a simple marker that travels around the outside of the face rather than a true second hand. This allows us to keep the appearance of an analog watch while introducing something a bit unexpected. We’ve also included our signature orange 23 on several of the faces right where it belongs—between the 2 and the 3. Above are our favorites from the design exercise and if you’d like to download and install any of these faces on your Amazfit Bip, contact us. If you want to see more of our designs, you’ll just have to watch out.

Le Périgord French Restaurant, New York

Le Perigord restaurant website by Studio 23 / Lee Willett

Le Périgord

Scope of work: Branding, identity, menus, website

Le Périgord is a classic French restaurant located on Manhattan’s midtown east side. Serving customers for over 40 years, the restaurant wanted to attract new and younger clients. Studio 23 tweaked their existing script brand to give it a unified look while retaining its original hand-drawn charm. Next we worked with photographer Evan Sung to take new photos of the interior and food. The website was created to attract customers, outline specials, display menus and wine lists. Social media was employed to reach a younger demographic and we linked the site to local table reservation services to provide even more options for people to find this gem. Unfortunately, a few years after this project was completed, the owners of the restaurant ultimately decided to close their doors.

Official Sports U.S. Soccer Uniform

Official Sports/USSF

Scope of work: Uniform Design

When Official Sports wanted to update their USSF referee jersey, they approached Studio 23 to develop concepts that would leverage their traditional jersey that had been in production for many years while updating it to a modern, more tailored look. Studio 23 owner Lee Willett is an avid trail runner and brought his experience in performance clothing to the design process. His understanding of brand identity was important in maintaining a visual link to the previous shirt. The final design that was approved closely resembles are initial sketch and was quickly adopted by USSF referees who were eager for a modern-looking jersey.

Connectuti Eesti Kool

Connecticuti Eesti Kool

Scope of work: Branding, identity

The Connecticut Estonian School wanted a professional-looking identity to brand themselves as the regional school for Estonian cultural education and heritage. Studio 23 worked with them to develop a brand mark that combines an oak-leaf cluster which is a traditional symbol both in Estonia and for the state of Connecticut. We developed a modular mark that can be applied across media and in different orientations. If you’d like to learn more about the rich Estonian culture, we recommend you talk to the school directly. They have much to share.

City of Yonkers Riverfront BID Identity

City of Yonkers

Scope of work: Branding, identity, marketing collateral, outdoor

Promotional campaign for the city of Yonkers Business Development District. The goal of this campaign was to promote investment in downtown Yonkers by drawing people to attend events on the waterfront.

Kroeger Intinarelli Architects

Kroeger Intinarelli, Architects

Scope of work: Branding, identity, and website

Creation of branding elements for this prominent Bedford-area architecture firm including stationery and marketing collateral. Design and development of a website which provides minimal information but is able to expand when they are. Learn more ››

Beautyterm/Beautelogie

Beautyterm

Scope of work: Branding, identity, marketing collateral, website

Beautyterm specializes in translations for the beauty and cosmetics industry. Studio 23 was hired to create an identity and system for both their US-based and Paris-based businesses the cornerstone of which is a simple red edit mark. To promote their business and outline their services, Studio 23 created websites in English and French which include a blog and links to all of their social media accounts. Visit to learn more ››