Le Périgord

Scope of work: Branding, identity, menus, website

Le Périgord is a classic French restaurant located on Manhattan’s midtown east side. Serving customers for over 40 years, the restaurant wanted to attract new and younger clients. Studio 23 tweaked their existing script brand to give it a unified look while retaining its original hand-drawn charm. Next we worked with photographer Evan Sung to take new photos of the interior and food. The website was created to attract customers, outline specials, display menus and wine lists. Social media was employed to reach a younger demographic and we linked the site to local table reservation services to provide even more options for people to find this gem. Unfortunately, a few years after this project was completed, the owners of the restaurant ultimately decided to close their doors.