Lewisboro Democratic Committee

When Lewisboro Democratic Committee needed a partner to update and manage their communications, website, print ads, online ads, emails, and yard signs, they turned to Studio 23 to provide turn-key operations that could be responsive and manage quick turnaround. After developing a candidate-promoting website, we updated their branding, creating a cohesive look throughout their materials. Yard signs, print ads, mailers, emails, and online ads were developed to promote the candidates, register voters for online events, foster donations, and get out the vote.

Beyond promoting local candidates, the site also provided visitors with information on how to register, how to vote early, and where to vote, thus providing a comprehensive service to the community. We’re proud to help the local community and aid the democratic process.

Does the Lewisboro Democratic Committee have confidence in Studio 23? Let’s just say we have their vote.

RVNAhealth.org

RVNAhealth.org Website Design and Development

Website design and development, online branding

When the Ridgefield Visiting Nurses Association needed a partner to transition their rebranding online, they chose Studio 23. With a hard cutoff for launch, time was tight. We analyzed their current site’s usage reports and developed new architecture and functionality before starting any design. Since the client updates the site on a daily basis, we opted to keep their current WordPress CMS but update the software, editor, and plugins. We worked with the client to input new content and port existing blog articles into the new responsive design, prioritizing the user’s need to find services easily. Since launch, we’ve remained part of the process by answering questions, making upgrades, and working with the client to optimize their workflow.

So far, we’re happy to say the site remains healthy. See it in action at RVNAhealth.org

Ka/Lew News

Fostering Community

When the only weekly newspaper in a community folds, it leaves residents without a central hub of timely information. That was the case when the venerable Lewisboro Ledger ceased printing, leaving the residents of Lewisboro and Katonah without a source of news. To spark a transition as an online newspaper, Studio 23 conceived of the Katonah/Lewisboro News, an online-only newspaper funded by advertising, using professional journalists and editors supplemented by amateur local writers and photographers. We developed a new name and masthead that incorporated both Katonah and Lewisboro to reach a larger audience and proposed a particularly robust real estate section to promote sales in the community.

Since this proposal, other publications have stepped in to fill the void but we’d still love to see Ka/Lew News get off the ground.

The Parking Club Condo

Scope of work: Branding, identity, marketing collateral, website, outdoor

The Parking Club Condo is a unique concept of owning a parking place in New York City. To attract potential buyers, Studio 23 created a series of outdoor on-site promotional signs to drive inquiries. In addition, we created a website with detailed availability, location map, and contact information to drive sales.

Branded Watch Faces

Custom Watch Faces

Scope of work: Internal Branding Project

Studio 23 has taken a turn inward and created a set of watch faces for ourselves to test our design skills at a minimalist format. We chose the Amazfit Bip as a platform which is an inexpensive watch that allows for a fair amount of customization and has features for tracking pulse, weather, steps, mileage, and day, date, and of course, time. Working in the small space of a watch face presents many design issues. While the watch can display a lot of data, it became clear early on that as more information is displayed, it became more difficult to read. Unimportant numbers competed with more critical information and, ultimately, we found ourselves gravitating toward simpler, more visual faces. Other metrics are still available via swiping on the watch, but the primary messaging we’ve chosen to display is the time.

We also gravitated to analog faces for their intrinsic simplicity though the we are fond of the digital face with analog second hand. in the middle design. One interesting design note is that since the analog hands are virtual, in some cases we’ve reduced those to a simple marker that travels around the outside of the face rather than a true second hand. This allows us to keep the appearance of an analog watch while introducing something a bit unexpected. We’ve also included our signature orange 23 on several of the faces right where it belongs—between the 2 and the 3. Above are our favorites from the design exercise and if you’d like to download and install any of these faces on your Amazfit Bip, contact us. If you want to see more of our designs, you’ll just have to watch out.

Plotkin Health

Scope of work: Website design and development

Plotkin Health is a company that negotiates pricing for medical procedures between doctors, payers, and insurance companies. After struggling to develop their website in-house, they hired Studio 23 to spearhead the project. We set out to clarify the content to make it consumer-friendly and created a simple video to express the theme of “From Handshake to Handshake.” We implemented the responsive site to optimize user experience across all devices. See the live site ››

Macro Health

MacroHealth

Scope of work: Branding, identity, website

MacroHealth operates as an intermediary between doctors, payers, and insurance companies to establish industry-standard reimbursement rates. As such, the company uses sophisticated technology to crunch data so that providers and payers are treated fairly. Studio 23 created a website that portrays the company as a technology leader in their industry yet explains their process in a way that consumers can easily understand.

Carol Davidsion

Carol Davidson

Scope of work: Branding, identity, marketing collateral, website, email

Carol Davidson, a well-known New York stylist, approached Studio 23 when she wanted to expand her brand and offerings beyond just personal shopping services. We developed a new identity that could be applied across all services she offers—life coaching, personal styling, corporate styling, and stylist training. We then built a website that offers signup for services, virtual services, and to serves as a hub to offer tips and updates to both clients and prospects. See the site ››

Beautyterm/Beautelogie

Beautyterm

Scope of work: Branding, identity, marketing collateral, website

Beautyterm specializes in translations for the beauty and cosmetics industry. Studio 23 was hired to create an identity and system for both their US-based and Paris-based businesses the cornerstone of which is a simple red edit mark. To promote their business and outline their services, Studio 23 created websites in English and French which include a blog and links to all of their social media accounts.

Sarah Bishop Bushwhack Website Design

Sarah Bishop Bushwhack

Scope of work: Branding, identity, marketing collateral, website, email

The Sarah Bishop Bushwhack is an annual 10k trail race in North Salem, New York. Studio 23 created the race identity, website, creates all social media posts, documentary video, and all offline drive-to-site promotions. While we’re proud of the work, Studio 23 owner Lee Willett, a trail runner himself, is one of the race directors for the event so you might say we have a particular passion for this project. See the site ››