Scope of work: Website, email
A Mild Sprain is a five-mile trail race in Yonkers, New York. Studio 23 created their website using their existing branding coupled with that of their partner, JDRF, to promote the event and house photos and results from previous years. Since the launch of the website, the race has grown each year and now attracts over 250 runners annually. See the site ››
Scope of work: Branding, identity, menus, website
Le Périgord is a classic French restaurant located on Manhattan’s midtown east side. Serving customers for over 40 years, the restaurant wanted to attract new and younger clients. Studio 23 tweaked their existing script brand to give it a unified look while retaining its original hand-drawn charm. Next we worked with photographer Evan Sung to take new photos of the interior and food. The website was created to attract customers, outline specials, display menus and wine lists. Social media was employed to reach a younger demographic and we linked the site to local table reservation services to provide even more options for people to find this gem. Unfortunately, a few years after this project was completed, the owners of the restaurant ultimately decided to close their doors.
Scope of work: Branding, identity, marketing collateral, website, email
The Jewish Women’s University for a Day was a joint program of The Jewish Theological Seminary and Rice University and offered Jewish women an opportunity to learn about issues that affect them and become agents of change within their communities. The identity was developed to unite across all media and the website was developed to promote the event and offer online registration.
Scope of work: Email marketing
The Ridgefield Visiting Nurse Service manages their communication outreach through their internal marketing office and approached Studio 23 when they needed help with their email campaign system. A previous developer had created templates using a popular online email system but eschewed the system’s editing tools in favor of coding templates directly. After a quick review, we understood the problem. The templates were not flexible enough for the client’s needs and weren’t able to be modified easily within the content management system. We redesigned a series of email templates for various uses, employing the native editing tools so that the client could easily make updates moving forward. Since completing this project, we haven’t heard much from RVNA but we see their emails regularly.
The Book of Experiential Jewish Education was the culmination of working with students and faculty in the Rabbinical school to create an archive of articles to read and exercises that teachers could follow to promote Jewish learning. The microsite is organized by core attributes as well as thematic models.
Excerpts from one campaign for List College which includes online social media, ads, PPC ads, email campaign, direct mail, and print advertising. Part of a multi-stage campaign to drive to site.
Scope of work: International Programs Microsite
Proposed microsite for St. John’s Univeristy international programs to promote their programs, attract students, and foster a sense of community for all.
Scope of work: List College onsite promotion
Snapchat filters developed as part of the List College visit day. Filters were time and location limited and helped visiting prospects feel part of the JTS community.
Scope of work: Marketing collateral
A series of documents created for the JTS Office of Development to show prospective donors and board members the scope of the school’s influence on the Jewish community. Instead of dull charts, Studio 23 created lively, interesting documents that told their story in an engaging way.
Scope of work: Email campaign, marketing collateral, social media
Promotional campaigns for a variety of events at JTS including development invitations, admissions events, and special lectures.